Cabana is coming to the San Francisco Bay Area. We’ve acquired Aqua Pool Company, a Concord-based pool service business that has kept East Bay pools clean and running since 1992. The deal adds more than 1,300 customers to Cabana and marks another step toward our goal of building the first national brand in residential pool care.
For homeowners across Concord and the East Bay, the service you rely on isn’t going anywhere. Same crews, same local knowledge, same standards. What changes is the technology, training, and support behind them.
A 34-year reputation in the East Bay
Aqua Pool Company has been a fixture of Bay Area pool service for 34 years. Founded in 1992, the company built its name the hard way, by showing up, doing quality work, and earning repeat business one season at a time. That kind of consistency is rare in this industry, and it’s a big part of why Aqua’s customers across Contra Costa County have stayed with them for so long.
Aqua does more than weekly cleaning and maintenance. The company also runs a growing pool construction and renovation business, which means East Bay homeowners have a single trusted partner for everything from routine service to a full remodel.
“Aqua Pool Company has built something real over the years, a loyal customer base and a team that takes pride in their work,” said Jeremy Yamaguchi, founder of Cabana. “That’s exactly the kind of company we want to partner with. We’re focused on carrying their reputation forward and giving the team the tools, technology, and room to grow.”
What the acquisition means for Aqua customers
When a bigger company buys a local business, customers usually brace for the worst. New phone trees, unfamiliar faces, service that quietly gets worse. We’re building Cabana to do the opposite.
The Aqua team stays in place. The local know-how stays in place. On top of that, customers get everything Cabana’s platform brings: easier scheduling, faster communication, clearer billing, and technicians backed by modern tools and real training. The idea is simple. Keep what people already love about Aqua, and fix the parts of pool service that have frustrated homeowners for years.
Why owner-led pool companies are partnering with Cabana
Aqua is the latest owner-led pool company to join Cabana in California, and there’s a pattern to the businesses we partner with. They’re built by operators who care about their customers and their crews, and who want what they’ve built to last beyond them.
That mattered to Todd Ferro, who founded Aqua and ran it for more than three decades.
“After more than three decades building Aqua, finding the right partner mattered to me,” Ferro said. “Cabana shares the standards we’ve always held and brings the tools to keep serving our customers and supporting our team well into the future. I’m proud of what we built and confident in where it’s headed.”
Our model is straightforward. We partner with the best local pool companies in a market, keep their teams and reputations intact, and back them with technology and resources most independent operators can’t build on their own. It’s a people-first way to grow, and it’s how we plan to make pool service better across the country.
Growing across California and beyond
The Aqua acquisition deepens Cabana’s presence in Northern California and brings us into one of the largest pool markets in the country. We now serve more than 5,000 residential and commercial customers across the state, and the Bay Area is the next place we’re investing in.
If you own a pool in Concord or anywhere in the East Bay, you’re now working with a company focused every day on making pool service better. And if you run a pool business and you’re thinking about what comes next, we’d like to hear from you.
Get a free quote or reach out about partnering with Cabana.
About Cabana
Cabana is a tech-enabled pool service company on a mission to modernize the $10B pool care industry. In a business long overlooked by innovation, Cabana puts technicians first, equipping them with modern tools, world-class training, and real career growth. Cabana services more than 5,000 residential and commercial customers across California, with a growing team committed to raising the standard for pool care.
About Aqua Pool Company
Founded in 1992, Aqua Pool Company has been a fixture of pool care in the East Bay for 34 years. Known for its craftsmanship, reliability, and commitment to customer trust, Aqua has built lasting relationships with homeowners throughout the region. The company also operates a growing pool construction and renovation business. With a tenured team and a track record of doing the work the right way, Aqua Pool Company represents the best of local pool service.
